Concordia Korea Campus Holds Global Seminar for CEOs

Concordia Korea Campus Holds Global Seminar for CEOs at Youngjong Sky Resort Oct. 18-19

Concordia International University Korea Campus has successfully wrapped up its two-day off campus seminar for Global CEO Training at Youngjong Sky Resort, situated in Incheon, Korea, on Oct.18-19, 2014.

Among those who joined the global CEO program as  key  lecturer  was  the country? leading marketing specialist as well as full time professor at Concordia International  University  Korea campus Maeng,Myeung-kwan who  inspired students with his hour-long lecture on topics of smooth communication and momentum for future economic growth of Korea. Prof.Ji, Yong-ki of the same university also joined the seminar.

Concordia? CEO  training programs are aimed at  empowering students to  perform at their very best   with cutting-edge thinking and the latest business practice to  meet  individual and organizational challenges – now and in the future.

Prof. Maeng opened his lecture with  mentioning about what he described as  stark reality of today rapidly changing business environment.

“CEOs and directors are constantly faced with challenges to meet the demands of a global marketplace which requires their immediate decisions and directions. As the market becomes less forgiving, CEOs are forced to make strong choices often under extreme pressure of time and market. Those who can navigate through the market trends and ride on business opportunities will raise above the rest and consistently out-maneuver the market”, he said.

Pointing out that marketing is  a very important part of nearly every business, from major international companies to small family-owned shops, he argued that  getting people interested in buying goods or services is often as important – if not more important – than designing and delivering those things in the first place, and this is where specialists devote their attention.

Prof. Maeng then explained that Concordia CEO program has been launched to meet the growing demands of CEOs and directors for a high intensity leadership program. The program aims to enhance business leader? global perspective and improve their leadership competency, the program also serve as a unique platform for top executives to discuss and reflect on key challenges in an interactive and exclusive environment.

The 3rd class of CEO program this time attracted more than 130 students who are  eager to learn, share and exchange experiences with each other.

Prof. Maeng then expressed his hope that the CEO Program will continue to offer an unparalleled opportunity for  future CEOs to gain new perspective with respect to changing social, political, and economic environment which have a significant business in the global environment.

“Through in-depth examination of critical issues, business developments, and emerging trends, business leaders will learn to diagnose, create, develop and sustain competitive edge over their competitors”, he said.

When asked by students as to meaning of a marketing specialist,  Prof. Maeng said that  a marketing specialist is a person who helps a company manage promotions, design advertisements, and build strategies for attracting and retaining customers.

In most cases, saying that someone is a marketing specialist means that he or she has formal training and expertise in business or brand advertisement, but doesn’t? specify what this person does on a day-to-day basis.

“Some are marketing managers or executives who direct teams and create campaigns, while others are more junior-level analysts who watch buying trends or study consumer purchasing power. There are many different jobs that these specialists can do, and a lot depends on setting, training, and individual interest”, he explained.

Lee Won-chol, Kwanghee Branch Office chief of Woori Bank in Seoul also joined the seminar as special invited lecturer to speak on topic of asset management in  how bank interest era for senior citizens.

He noted that S. Korea has fastest aging population among advanced economies with the most extreme demographic shift in the last four decades with its population aging at the fastest pace among advanced economies.

Koreans aged 65 or older accounted for 11.8 percent of the total population of about 50 million  or   6 million, the 30th-highest proportion among the populations of the 34 members of the Organization for Economic Cooperation and Development (OECD).

“In terms of the pace of aging, using 1970 as the base year, South Korea ranked first, with the elderly population growing four times up until 2013, which is more than double the OECD average of 1.6 times, data showed. Japan was No. 2 with 3.6 times, and Finland followed with 2.1 times”, he explained.

“Retirement is expensive. The key to a secure retirement is to plan ahead. If you are already saving, whether for retirement or another goal, keep going”, he said.

How you save can be as important as how much you save. Inflation and the type of investments you make play important roles in how much you’ll have saved at retirement. Know how your savings or pension plan is invested. Learn about your plan? investment options and ask questions. Put your savings in different types of investments. By diversifying this way, you are more likely to reduce risk and improve return. Your investment mix may change over time depending on a number of factors such as your age, goals, and financial circumstances. Financial security and knowledge go hand in hand, he stressed.

In the meantime, Lee Jon-young, vice president of Concordia University Korea Campus attended the opening ceremony of the Global CEO seminar to deliver his congratulatory message.

He noted that more than 130 fellow students are now attending the Concordia International University Korea Campus with pride since after its opening in 2013.  Wish you and Concordia International University Korea Campus all the best in the years to come, he concluded.

Dr. Violeta Jerusalem President Concordia Global also sent a congratulatory message in which she congratulates on its third term of Korea Business Course Membership Training.

“Congratulations to Vice President for School Development, Jon Young Lee, on his eager desire to focus on results that enable the  Korea Campus to be firm and successful.  Vice President Jon Young Lee has  always looked after  the development of the school and his untiring efforts and leadership makes it possible for its students  to be happy and strong campus in Korea”, she added.